Posted on November 24, 2025
Developing a Sponsorship Rate Card - A Step-by-Step Guide
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Confused about how to price your sponsorships? Here's how to build a simple rate card that works for both nonprofits and businesses:
1. List All Your Assets
- Logo placement
- Social media shout‑outs
- Free product samples
- Speaking opportunities
2. Assign Value
Look at what similar events charge. Estimate your audience size and engagement. Be realistic - raise prices as your reputation grows.
3. Create Packages
Combine assets into "Bronze / Silver / Gold" or custom packages.
| Package | Price | What's Included |
|---|---|---|
| Gold | $10,000 | Logo everywhere, speaking slot, 3 social posts |
| Silver | $5,000 | Logo on main website, 1 social post |
| Bronze | $2,000 | Name listed, no extras |
4. Nonprofit Example
A local art auction:
- Gold ($10,000): Headline logo, VIP tickets, spotlight ad in print program
- Silver ($5,000): Logo on invitation, social media thanks
- Bronze ($2,000): Name in program
5. For‑Profit Example
Tech launch event:
- Gold ($15,000): Branded session, demo space, video promo
- Silver ($7,500): Demo space, email mention
- Bronze ($3,000): Logo on slides
Written by Maria L. Perez